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Our Strategies to Accelerate Growth

We have clearly identified our strategic priorities and key focus areas that will promote our growth. Our capabilities enables us to execute on these strategies, deliver positive outcomes and strengthen our preparedness for future growth.
Our Strategies

DOMESTIC CROP CARE

Linkage with

Objectives

Leveraging farmer connect and brand power to enhance Crop Protection and Crop Nutrition businesses

Actions

  • New product introduction
  • Enhancing brand visibility and reach
  • Accelerated digitalisation

Progress in
FY 2021-22

  • 7 Crop Protection & 6 Crop Nutrition products launched
  • All products now under new unique packaging
  • Increased the number of dealers by 5% & retailers by 17%
  • Continued growth trajectory
Our Strategies

INTERNATIONAL CROP CARE

Linkage with

Objectives

Maximising sale of existing molecules and launching further off-patent molecules to enhance global footprint including contract manufacturing

Actions

  • Capacity expansion in existing molecules
  • Introduction of new molecules
  • New registrations

Progress in
FY 2021-22

  • Enhanced capacity of Fungicide & Herbicides
  • Re-introduced 2 in-house products
  • Strengthened our pipeline
  • Obtained 17 registrations
Our Strategies

SEEDS

Linkage with

Objectives

Value-added traits through conventional breeding and biotechnology

Actions

  • Launching new products
  • Progress in GM crop events

Progress in
FY 2021-22

  • 6 products launched, including North cotton
  • GM Maize and Cotton events moved to the trial stage of Biosafety Regulatory Level-1 (BRL-1)