Study tour under Unnat Gram
Through our initiatives inclusive of CSR, we strengthen relationships with all our stakeholders and create mutual respect and value.
A three-pronged approach has been identified for CSR activities i.e. Manufacturing sites, Farmer connect sites, Aspirational districts
We focussed on skill enhancement for improving the living standards of the identified communities, imparted skills to women and youth as per local demand and motivated them to initiate self-enterprise and become employment generators.
Number of people enrolled
Number of people trained
Number of people engaged
This initiative aims to convert a tribal village into a Model Village in a span of 3-5 years. The programme has been appreciated and well-recognised by the Tata Group and the government authorities. A key differentiator of this project is the strengthening of local livelihood resources, a pre-decided exit plan and working in collaboration with the state government.
Works on the philosophy of Unnat Gram, the difference is it focusses on a general village with at least 25% Affirmative Action population. Focus is on Education, Health, Skilling and Livelihood of Children, Youth and Women.
This is aimed at advocating and introducing farming innovations to add value to the entire crop cycle. The objective behind this is to improve the income of small and marginal farmers by working with members of identified Farmer Producer Organisations (FPO) and Farmer Producer Companies (FPC).
Total CSR Spend
Number of Village Beneficiaries
Number of Student Beneficiaries
Saplings Planted
Barren Land Converted into Afforested Land
Provided
CSR Project
SDG Addressed
Jal Dhan
TaRa
RUBY
Model Tribal Village and Integrated Village Development
C-SAFE
Prithvi Mitra
Rural Development, Health and Sanitation
Rallis is building, sustaining and growing the business and the value inherent in its relationships with stakeholders.
Our guiding principle of engaging with farmers is through Rallis Samrudh Krishi (RSK), a crop solution-centric approach. Dr. Vishwas’ Helpline and Rallis Krishi Samadhan Mobile App complements Advisory services. As we understand that crops grown by farmers and the likely interventions needed, we suggest appropriate solutions. During FY 2022-23, we focussed on further strengthening, planning and implementation efforts among the Field Marketing, Product Marketing and Distance Marketing teams.
We are working at creating long-term relationships with our Channel Partners through Anubandh Retailer Club for select retailers and through MD Elite & COO Club for key distributors. Also, through Bhagidhari Sabha, understand the concerns of key dealers and request their inputs in business planning.
The Export Business team has taken a slew of initiatives to strengthen our relationships with strategic partners by exploring new geographies for existing products and evaluating opportunities for new products. It helps our customers get the new products by fast-tracking the registration process in overseas countries. The division also focusses on developing new distribution networks in Asian and African countries to maximise sales and product offerings.
Farmers are connected through on-ground activation in preseason activity and off-season activities and through product differentiation activities. Key farmers are part of our Dhaanya Progressive Farmers (DPF) initiative and are also engaged in testing and promoting new products.
The distributor and retailer engagement programmes are aimed at building a loyal group of retailers and distributors who contribute to achieving revenue targets. Our family-based engagement programmes for distributors help create a sense of shared ownership and responsibility and a more stable and sustainable channel network.
Crop Care: We work with strategic alliance partners for the development and introduction of new active ingredients and collaborate for new formulation development. Our capabilities and those of our partnering companies assist in delivering the R&D-driven product. ‘Clasto’ and ‘Capstone’ were launched during the year as part of our strategic collaboration efforts.
Seeds: Rallis has entered into a collaborative agreement with PlantArcBio (PAB) for developing drought-tolerant maize. In partnership with state agriculture universities, we are at an advanced stage for heat-tolerant wheat.
Trust and excellence are at the core of our value system at Rallis. We are always responsive to the needs, ideas and suggestions of the employees. Our open-door policy encourages our employees to approach seniors. We also encourage teamwork among the employees through participation in cross-functional teams to provide growth opportunities.
Human Capital